Optimisation and Marketing
Web site validation should be done to W3C standards. This means it will load faster than a web site which has not been validated, as the web browser doesn't have to debug HTML as each page loads.
Why would your web site need to be optimised for search engines? Quite simply because that's where your web based customers are looking for your products or services! Millions of searches are made each day on search engines. Without a decent level of search engine exposure you'll find your web site isn't living up to its full potential.
Design Studio 7 will help you get your site indexed by the major search engines, found for the right keywords and optimised to achieve maximum online sales and enquiries.
Building a web site and putting it onto the Internet without serious regard to search engine friendliness is like building an hotel in the countryside without advertising it. Sure, with a bit of luck you might get some passing trade - but you'll never have a full house.